Tuesday, January 03, 2017

Getting you Ready for the New Year: The Best of 2016

As we enter the New Year, a look back at what we can learn from the most popular Frugalnomics Survival Guide articles of 2016:

Gartner: buyers Demand Less Pitch, More Value-Story  

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements.

See the results from the survey of over 350 decision makers...

Read more
http://blog.alinean.com/2016/03/buyers-demand-less-product-pitch-more.html


The Winner: Interactive Content Ignites Demand and Fuels Engagement

Business buyers are increasingly overwhelmed by the amount of content available, and as a result, extremely selective about the content they consume.

The research is clear: if you don’t build the right strategy, your content may be left out in the cold...

Learn more
http://blog.alinean.com/2016/01/the-winner-interactive-content-ignites.html


The Importance of Getting Value Selling Right

If you think your clients are more ROI focused, and that your ability to deliver financial justification can assure greater success, new research proves you right.

See what the research says you should do now to assure success....

Read more
http://blog.alinean.com/2016/01/the-importance-of-getting-roi-selling.html

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