But if you ask buyers, less is definitely more. In fact, 83% of buyers indicate they are “overwhelmed by the sheer volume of content available”, this according to research by Demand Gen Report.
For your buyer it’s about quality over quantity. They don’t need more content. Instead, your prospects want personalized research, analysis, benchmarks, advice, and guidance. Interactive Content Leads the WayDemand Gen Report reveals that 84% of buyers now prefer moreinteractive and visual content, providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice.
The closer the content comes to replicating expert advice, and focuses not on a product / service-pitch but on the value of potential solutions, the better.
The research revealed how content…