- Interactive value storytelling, diagnostic assessments and ROI / TCO calculators all saw steady and significant growth in buyer value from a year ago
- 95% of buyers want more benchmarking insights to help measure effectiveness against industry standards
- 81% of buyers want benchmarking tools to guide future investments.
The ROI of Interactive Value-Focused Content?
- Garnered more attention, generating 50% more leads when compared to static content fueled campaigns
- Improved buyer audience engagement and education, generating a 30% improvement in motivated buyers and qualified sales opportunities
- Generated a significant 20% improvement in conversion rates.