Here are our three big takeaways:
1) One size Doesn’t Fit AllThe need for sales and marketing personalization has never been higher, according to SiriusDecisions analysts, and this personalization is not isolated to just early marketing or sales engagements, but critical through all stages of the buyer’s journey.
Your prospects are now receiving 32% more vendor communications than just 2 years ago, and as a result, drowning in a sea of look-alike content. Sending out more white papers (the crack cocaine of marketing) or relying on canned PowerPoints won’t provide the differentiation needed to effectively engage today’s “short attention span” customer.
What can you do to stand out from the crowd, and most importantly, be more effective?
Our advice: Migrate beyond static white papers, to Interactive Content, personalized…