It’s no wonder that business buyers are extremely selective about the content they consume, and why your content may be left out in the cold. Prospects are receiving 32% more vendor communications than just 2 years ago (SiriusDecisions), and with less time than ever, 2015 saw a 21% decline in content marketing effectiveness (Content Marketing Institute).
Your prospects are drowning in a sea of look-alike content, so sending out more white papers (the crack cocaine of marketing) and other types of passive content won’t help you meet your lead-gen and sales revenue goals.
What can you do to stand out from the crowd, and most importantly, be more effective?
Research by DemanGen Report indicates that interactive value-focused content can lead the way to more leads, better engagement and higher conv…