2017. The Year B2B Reps Can Finally Sell Value?

Value is a vital element to sales success for 2017, according to insights from Peter Ostrow, Research
Director of Sales Enablement Strategies for research firm SiriusDecisions.

In an exclusive interview, the Value of Value Selling & Marketing, Mr. Ostrow revealed new research and discussed the critical role “value” can play in meeting new buyer demands, driving higher win rates and getting more sales reps to meet or beat quota goals.

Peter was quick to reveal research that shows just how hard it can be to achieve these goals in 2017, as the buyer’s decision-making journey has become more complex.

He offered three tips to excel in 2017. Click here to learn more in our article on Smart Selling Tools -


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