Death of the B2B Sales Rep? An Interview with SiriusDecisions

Several analyst firms have predicted the "Death of the B2B Sales Rep", with their research indicating how sales reps are engaging later and later in the sales cycle and are being replaced by digital.

Are these findings accurate? What can you do to stay ahead of the curve?

We've been busy on this topic, and went right to the source with a compelling interview of Jim Ninivaggi, the Sales Enablement Practice Director for SiriusDecisions.

We discuss their latest research of 1,000+ B2B buyers, to separate the fact from fiction, and provide specific guidance on what you need to do now to remain more relevant and effective.

To learn more, checkout the On Demand recording and download the deck –



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