Monday, January 19, 2015

Book Launch: The Frugalnomics Survival Guide

Excited to be launching a new book: The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More.

Based on our popular blog articles, the book provides a definitive view of value marketing and selling.

Keep your eye out for the launch site and pre-order opportunity from Amazon.

Here's what you can expect:

Today’s B2B buyer is more in-control, cautious and economic-focused, choosing more often than not to “Do Nothing” versus saying “Yes”, delaying purchase decisions and demanding steep discounts when they do decide to buy. In the face of a more frugal buyer, sales reps and marketers are evolving from pitching products to articulating value in order to effectively communicate and quantify the buyer’s challenges and the value of proposed solutions.

However, the passage from product to value has not been an easy one for most. What if you had a roadmap to guide you on this difficult journey?

The Frugalnomics Survival Guide is designed to help you navigate from product to value, fueling your expedition, highlighting the best path, and illuminating the dangers so you can survive the journey. 

With this guide you will be able to reshape your content marketing and sales conversations to get buyer attention, motivate interest, drive quicker decisions and reduce discounting. You’ll have the opportunity to learn directly from leading analysts from SiriusDecisions, Forrester and IDC, and gain lessons from the success and pitfalls of those who have already completed the passage including: ADP, Splunk, Workday and Shoretel.

The definitive guide on how to use your unique value to market better, stand out and sell more.

Order your's today:

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