Your prospects receive 32% more marketing campaigns and emails than just two years ago.94% of customers have disengaged w/ a vendor because they received irrelevant or poorly crafted email messages / marketing campaigns.You want to connect and engage with new prospects, especially earlier in their decision making process, so you are using emails / LinkedIn in-mails to reach out...But as the research indicates, its harder than ever to break through the noise, and vital that you get your messages right to avoid permanent turn-off / disengagement.
So how do you craft provocative sales emails that will help you better connect, and importantly, get your prospects to take positive action?
Here’s our top five tips for getting your emails just right:
#1 - You had me at hello
I received three sales emails today that had all too common openers.
The first: “Are you available this week for a meeting”? . My immediate reaction – Heck no, I can’t keep up with my current meetings much …