With today's more empowered, skeptical and frugal buyer, a condition we call Frugalnomics, it is imperative that sales and marketing evolve from pitching product pitches to communicating and quantifying value and ROI. This blog is dedicated to bringing value to every customer conversation, discussing next practices in value messaging, tools and training for B2B marketing and sales. The Frugalnomics Survival Guide book is available at: http://FrugalnomicsSurvivalGuide.com.
Here's to helping you not just survive, but thrive in 2015!
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collaborate with others in the LinkedIn Value
Marketing and Selling Discussion Group. Stay tuned for the launch of our book, The Frugalnomics Survival Guide - How to use your unique value to market better, stand out and sell more - available via Amazon in January.