The Biggest Inhibitor to Sales Success = The Inability to Communicate Value Messages according to Miller Heiman Institute

Miller Heiman Institute (MHI) research reports that the biggest inhibitor to Sales success in 2014 has been the “Inability to Communicate Value Messages” (25%).

For the third year running Value Communication remained the top priority, as it was in 2013 (22%) and in 2012 (23%). The second biggest inhibitor this year was the “inability to attract new clients” (16%) followed by “more complex buying requirements” (15%).


Read about it here in this blog post by Tamara Schenk - http://blog.tamaraschenk.com/?p=1622

Comments

Popular posts from this blog

Gartner: Buyers Demand Less Pitch, More Value-Story

On-Demand Webinar - From an ROI Business Case to a Value-centric Case for Change

Forbes Insights: Value First