Once Upon a Time: Storytelling Stimulates the Brain into Action
Storytelling is a term that has emerged in marketing and sales as a means of leading the buyer down a path toward the realization that your solution is something he/she needs.
In this age of Frugalnomics, as the ability for you to communicate your value is more important than ever, good value storytelling can mean the difference between sales success, and “do nothing” failure.
- Rising Action
- Falling Action
So how does this help you tell a better value story? You too must leverage these key successive elements in the “dramatic arc”: