Tuesday, January 07, 2014

Top 3: Key Research to Drive Your New Year Success

How well prepared are you to meet your 2014 sales and marketing goals? 

Several analysts published important B2B sales and marketing research in 2013 that could impact your plans. Here's a round-up of the top 3 research findings and important advice to help you drive success in the New Year:

Sales Revenue Growth for 2014? More of the Same Won’t Deliver Results
In your 2014 plans, you likely have some significant revenue growth targets for the New Year.

To hit these targets you will have to do more, with most organizations investing in three key areas to try and drive results: 
  • More Sales Reps
  • More Training
  • More Traditional Content

But research from SiriusDecisions and Forrester indicate that these well intentioned investments may not deliver expected returns.



Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
If you are in IT sales and marketing, this article is for you. According to new research from Gartner, IT buyers have dramatically changed with “Newly empowered and informed buyers taking control of the sales cycle”.  

See what the research says about the shift in IT purchase decision-making, and what you should do to be prepared in 2014.



Are you ready for even more decision makers per deal in 2014?
New research from IDC indicates that the number of B2B decision makers involved in a typical purchase decision has risen by 43%. 

What impact could this have on your sales and marketing success in the New Year?



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