According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% for 2014. However, as has been proven over the past two years, this forecast may be dramatically optimistic.
Looking back at the reasons for the forecast shortfalls, Gartner indicates economic headwinds, a shift from land-lines to mobile, even blaming exchange rate fluctuations.
Frugalnomics in EffectSo what are the real reasons behind the continued slow growth? I believe it all revolves around Frugalnomics:
Surviving Frugalnomics - The 3 Things You Must Do Now to Win in 2014
To help meet the challenge and Fight Frugalnomics, we recommend three “must do” programs for 2013: