Dell Client Cloud Computing TCO Calculator

Dell wanted to help prospects better understand the issues with cost, manageability and business limitations of traditional desktop environments, and how Dell VDI Desktop Virtualization could potentially reduce total cost of ownership (TCO) and deliver incremental business value by comparison.

Dell turned to Alinean to create the Dell Client Cloud Computing TCO Calculator, an online value-marketing tool run by prospects from to analyze their current desktop TCO and challenges, recommend the right Dell VDI solution, and quantify the TCO and business advantages of Dell. Analysis results were easily obtained by prospects in minutes and delivered graphically on-line and in a downloadable customized TCO analysis white paper.

The tool is used to fuel email and on-line marketing campaigns, helping to increase response rates, lead quality and lead conversion rates over traditional static ROI / TCO white paper deliverables.


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