Monday, November 04, 2013
AVNET Interactive White Paper
AVNET wanted to deliver thought leadership insights on potential opportunities and solutions to each prospect, and accomplish this without having to develop and maintain separate white papers for each industry.
AVNET turned to Alinean to an interactive white paper, providing each prospect with personalized insights, solution recommendations and value messaging specific to their industry and unique opportunities.
From a prospect’s profile captured via their website, lead nurturing system or email campaign profile, the interactive white paper tool automatically and in the background assembles the appropriate personalized white paper and delivers it via download.
The tool is used to educate prospects on the typical industry related opportunities they may want to address, and the related AVNET solutions and value messaging. The tool is used in online and direct email marketing campaigns to great effect, generating over 100 leads each month.