Akamai KONA Security Solutions Interactive White Paper
Akamai wanted to deliver thought leadership insights, value messaging and justification to prospects of its Kona Security Solutions. The challenge was to do this in a thought provoking, compelling, personalized and succinct fashion.
Alinean worked with Akamai to develop the KONA Security Solutions interactive white paper, determining the prospects top priority issues with security, and then recommending specific thought leadership insights, solution overview, value messaging and justification for each priority.
The deliverable white paper is customized and delivered to directly reflect the prospect’s priorities.
The tool is used in online and direct email marketing campaigns to great effect, generating over 60 incremental leads each month. A guaranteed leads program assured quick payback and ROI on the investment.
Click here to see the tool in action.