The Scoop on our SiriusDecisions Interview – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
- A one-size fits all point of view doesn’t work. You need to approach each sales opportunity with a unique value-oriented approach, some more provocatively and with different insights than others.
- There must be content and guidance tools developed for the sales reps in order to make them most successful.
- You can’t meet the growth goals typically with just one, or even two of these opportunities being successful. You need to succeed at all three of these in order to meet your revenue goals.