Are ROI Calculators Dead? Not so Fast.
- More stalled deals as buyers fail to properly prioritize the “cost of do nothing” and value of your proposal amongst all the other potential investments
- Significant delays in decision cycles as buyers struggle to put together their own internal business cases
- More competitive losses, as buyers fail to see the differentiating value unique to your solutions.
- ValueStory for use earlier in the sales process to help address the #1 sales issue – improving the ability to communicate value messaging, providing both value storytelling and justification to deliver more provocative, data driven engagements
- ROI Analysis Tools used later in the sales process to collaboratively and credibly create a CFO ready business case for proposal justification and approval.
And, here's the best ... this same company, SBI, that claims ROI Calculators are dead, just published their own on Sales ROI ...gotta love it.