- $14M of wasted sales and marketing expenses, generating leads that are not effectively engaged, or investing in tools and content that are not used or not effective,
- $100M of lost revenue opportunities, some 10% of total annual revenue.
The Good News:
- IDC’s Sales Advisory research
- An overview of Frugalnomics and how to “fight” back
- An overview of ROI / Financial Justification-focused tools