Showing posts from November, 2012

Accenture & CSO Insights: Improve Sales Effectiveness with Tablets in 2013


Gartner: Business Groups Will Soon Control 90% of Tech Spending - Are you Ready?


ValueStory Roadshow Rocks Austin Texas

Everything is a little bigger in Texas, and that proved to be the case this week as our ValueStory launch roadshow visited Austin.

An audience including folks from Dell, IBM and Avnet were treated to great wine and food from Jasper's, as we reviewed the latest IDC buyer trends that are sure to have an impact on 2013 planning, and gave a hands on demonstrations of our new ValueStory mobile customer engagement App.  

The discussions were fantastic, as we reviewed what impact the research would have on sales and marketing strategies for the coming year, and the ways in which using new Tablet Apps could help overcome some of these challenges.

We want to thank Ravi, Vickie, Erica, Angelia, Paul, Arpita, Laura and Al for joining us!

For those who missed us in Austin, you can get a taste for the session in our on-line webcast December 5th,  or join us in Boston or Palo Alto early next year as we kick off a new round of roadshow sessions. 
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Press Release: Alinean Completes SSAE 16 SOC 1 Audit

Gartner Reveals Changing IT Buyer Landscape for 2013 - Are You Ready?

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond.
IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 trillion in 2013, a 3.8 percent increase from 2012 projected spending of $3.6 trillion.  This growth projection bests the 3% growth rate of 2012, but we think it may be optimistic in light of worldwide economic conditions, and stands a good chance of being adjusted downwards as have the two prior years’ early predictions.
Regardless, the 3% growth is half the prior decades 6% growth rate average. Frugalnomics is in full effect.
Worse, many areas of IT spending are contracting, with most of the spending growth allocated to a few specific strategic ini…