Alinean announced this week an ROI Guarantee
for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better
engagements and assure that lead generation goals are exceeded, this program
combines compelling Interactive White Papers and Benefit Estimators with
integrating e-mail marketing to exclusive targeted communities.
“Traditional one-size-fits-all white papers just don’t work with
today’s more overloaded, skeptical and frugal buyer, requiring B2B marketers to
quickly evolve their content marketing to more effective Interactive White Papers
and tools,” says Tom Pisello, the ROI Guy / CEO and Founder of Alinean. “The
ROI Guarantee alleviates the anxiety inherent with advancing to new interactive
value marketing programs, by delivering assured performance.”
The ROI Guarantee program is launched in partnership with Pure Incubation, creators of EnterpriseGuide, the social buying community for Enterprise Technology, and MedData Group, the single largest marketing resource for medical systems decision
makers.
“Your marketing programs need a differentiating edge in order to
generate the right opportunities and drive revenue performance”, says Barry
Harrigan, Chairman of Pure Incubation. “Alinean’s Value Marketing Tools advance
beyond traditional content to create a more relevant, personalized and
compelling engagement with prospects, in turn, driving much more effective
demand-gen performance.”
In partnership with EnterpriseGuide, Alinean Interactive White Papers and Benefit Estimators are used to fuel more effective technology marketing
campaigns to a member community of over 4 million IT and business decision
makers in North America.
To provide healthcare solution providers with better audience engagement,
Alinean leverages MedData Group’s HealthcarePro database, marketing to over one
million healthcare professionals, including over 700,000 US-based physicians,
more than 141,000 US-based healthcare information technology professionals, and
more than 188,000 healthcare administrators.
All campaigns leverage Alinean Value Marketing Tools to drive superior
response rates and target qualified members of specific communities. The ROI is guaranteed
via delivery of a minimum number of high quality, better engaged leads
directly to the B2B marketers’ marketing automation platform (MAP). Superior
nurturing is as each lead contains verified and full demographic, e-mail and
phone contact information, as well as customer intelligence collected from the
tools and a copy of the delivered personalized report.
Click here to learn more about Alinean Value Marketing Tools
