Wednesday, June 13, 2012

ROI now Guaranteed on Alinean Value Marketing Tools

With Frugalnomics, buyers are more overloaded, skeptical and frugal than ever before. As a result, you absolutely need to invest in Value Marketing Tools to drive revenue: challenging the “do nothing” buyer to take action, justifying the investment in your proposed solutions, and quantifying your differentiating value.  But how can you be sure that the investment in Value Marketing Tools will pay-off?

Alinean’s guaranteed leads program takes the worry out of your Value Marketing programs, adding integrated e-mail marketing campaigns and guaranteed leads performance, coupled with compelling Interactive White Papers and Benefit Estimator interactive value marketing tools. The programs guarantee your ROI, delivering a significant number of leads directly to your marketing automation platform (MAP) for proper nurturing and engagement.

In partnership with EnterpriseGuide, the social buying community for Enterprise Technology,  the Alinean Value Marketing Tools are used to fuel e-mail marketing campaigns to a member community of over 3.8 million IT and business decision makers in North America.

To provide healthcare solution providers with better engagement, Alinean partnered with MedData Group , the largest marketing resource for medical systems decision makers. MedData Group’s HealthcarePro database is leveraged for guaranteed lead campaigns, marketing to over one million healthcare professionals, including over 700,000 US-based physicians, more than 141,000 US-based healthcare information technology professionals, and more than 188,000 healthcare administrators.

To guarantee leads for international campaigns, Alinean has partnered with IDG, with 460 websites and 200 print titles, and an audience of more than 280 million technology buyers in 97 countries.

All campaigns leverage the Alinean Value Marketing Tools to help drive superior response rates, and target qualified members of specific communities. Each lead is of the highest quality, including verified and full demographic, e-mail and phone contact information.




Leads can be added to any existing Alinean Value Marketing Tool campaign at an extremely competitive price. And, for a limited time, each NEW Value Marketing Tool will include a guaranteed leads program, at no additional charge.

Contact sales@alinean.com immediately to learn more about our guaranteed Value Marketing ROI and leads program.

IDC introduces new Cloud Decision Framework (powered by Alinean) at IDC / IDG Cloud Leadership Forum in Santa Clara

A special sold-out workshop session kicked off the IDC / IDG Cloud Leadership Forum, the Cloud Economics 2012 Workshop, discussing  the latest findings when it comes to cloud costs.

Presented by Randy Perry, Vice President, Business Value Consulting , IDC and Joseph Pucciarelli, VP and IT Executive Advisor, IDC, the workshop discussed the economics of cloud computing, reviewing its ability to shift expense from capital to operational budgets, and how cloud solutions could cost more in the long run if not not properly managed.

Using IDC’s online Cloud Decision Framework (powered by Alinean), analysts worked hands-on, with participants to evaluate the operational, organizational and financial considerations of their hosting decisions, by helping them quantify the true cost of their cloud initiatives.


Click here to watch a video about the tool from IDC's Joe Pucciarelli

Click here to see the presentation from the workshop, presented by IDC's Randy Perry and his value tools team

Click here to run the Cloud Decision Framework tool for yourself (free, but registration is required)

Click to learn more about Alinean’s ROI / TCO tools

Friday, June 08, 2012

ShoreTel Sophisticated Simplicity Interactive White Paper (IDG)

ShoreTel wanted to generate more sales-ready opportunities, and elevate it’s engagements with today’s more skeptical and frugal prospects.

To achieve better engagement, and fuel lead generation campaigns, the ShoreTel Sophisticated Simplicity Interactive White Paper was created. Authored by IDG and powered by Alinean, the white paper effectively communicates the business value of a properly executed Unified Communications solution, one relying on ShoreTel’s simplicity.

The ShoreTel Sophisticated Simplicity Interactive White Paper replaces more traditional white paper strategy to generate more demand, drive more opportunities, and improve engagement.

Interactive White Paper for ShoreTel (IDG / Alinean)