Alinean today announced record results for Q1 2012, driven by the development and launch of several significant value selling and marketing campaigns for Alinean’s existing blue-chip accounts, and the addition of six new customers including Dassault Systems, GE Healthcare, Concur, Kony, Isilon Systems, and Abiquo.
The quarter also saw the return of Alinean’s founder Tom Pisello, the ROI Guy, as he re-engaged in day-to-day leadership, and assumed the role of CEO.
“There is a new breed of buyer, who is more in control, skeptical and frugal than ever before, a condition we call Frugalnomics,” said Tom Pisello, CEO and Founder of Alinean. “In this environment, traditional sales and marketing won’t work, as you now have to challenge the buyer’s statusquo in order to get to yes.”
Alinean interactive value selling and marketing tools help B2B sales professional…