More Stakeholders = More Sales & Marketing Complexity in 2013
Value is indeed in the eye of the beholder, but many of your sales professionals have not stepped up to deliver the unique value messaging and quantification that each unique stakeholder demands. In fact, according to SiriusDecisions, the inability to deliver value messaging remains the number one challenge for sales making quota – this for the second year in a row.
- Do you have the right value messages and quantification relevant to each stakeholder?
- Do you make it easy for sales professionals to communicate and quantify the unique value per stakeholder?
- Can your sales professionals credibly quantify your buyer’s pain, justify proposed gains and prove you are not the same?
- Frugalnomics and What it Means to Your Sales and Marketing Strategy
Sales with Mobile Value Selling
Solution Value? You Decide.