ProactiveHow are you leveraging the value marketing tools in your lead nurturing programs, Recommending the right value marketing tool at the right point in the process can dramatically improve relevancy, education and engagement, helping to challenge the “do nothing” buyer into action by:
- Identifying and prioritizing issues of which they might not have been fully aware
- Quantifying the high “cost of doing nothing”
- Providing benchmarks proving that they are falling behind the competition
- Estimating the potential benefits and competitive value of proposed solutions.
The Bottom Line
- Properly position the tool so it can be found
- Implement provocative push campaigns to drive awareness
- Drive pull success with SEO optimization and social sharing
- Proactively leveraging the tools in lead nurturing campaigns.