How to Win the Bake-Off?

 I don’t know about you, but the Food Network seems to be on all the time in my house, and with two young girls, it’s no surprise that “Cupcake Wars” is one of their favorites.

The show pits four aspiring bakers in a head-to-head contest to see who can create the most inspired cupcakes for a specific client event. A winner-take-all bake-off.

So what do cupcakes have to do with your IT sales and marketing? Everything.


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