Based on a survey designed to better understand the preferences of today’s B2B buyer, the report had some important insight for marketers who are developing content marketing strategies:
· Webinars – between 30 to 60 minutes,
· White Papers and Case Studies – between 10 and 20 minutes,
· Videos, Interactive Presentations / Tools, Blog Posts –between 5 to 10 minutes,
· Infographics and Podcasts – less than 5 minutes.
Only a Matter of Trust - 60% of buyers are placing a higher emphasis on the trustworthiness of the content, particularly as to the source that created the content. To gain more trust, 52% trust content more when it includes peer reviews and user generated feedback, while 33% indicated that they trust content more when it is created by 3rd parties / analysts.
The Bottom Line