Wednesday, April 18, 2012

Case Study: Concur Travel Management and Expense System Interactive White Paper

Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation.
Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.

The more personalized and relevant interactive white paper is leveraged in marketing campaigns to drive better lead generation and quality.

Click here to see the Concur Travel Management andExpense System Interactive White Paper in action.

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