Tom Pisello: The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the economic value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Thursday, January 12, 2012

Top Blog Posts of 2011

We wrote over 100 articles on Frugalnomics and B2B Selling and Marketing last year. So what was tops in 2011?

Here's the roundup of your favorite articles:

  1. Optimize Content Marketing by Facilitating the Buyer’s Journey
  2. Who do B2B Buyers Trust?
  3. Diametrically Opposed Forces: Selling Value in a Buyer Controlled World
  4. Provocation-Based Selling: Loosening the Status-Quo for Sales Success
  5. The Big-O: Outcome Selling
  6. Are you CIO Worthy?
Posted by Tom Pisello at 6:48 AM
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Labels: 2011, Alinean, B2B, Pisello, Provocative Selling, Value Marketing, Value Selling

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About Me

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Tom Pisello
Orlando, Florida, United States
Tom Pisello, The ROI Guy, is a Serial Entrepreneur, Chairman and Founder of Alinean, a developer of value-based B2B sales and marketing tools and Akonna, Inc., pioneering developer of social competitive benchmarking and ROI tools. Tom’s benchmarking & economic-justification experience began in 1993 with his first entrepreneurial venture, Interpose, acquired by Gartner in 1998, where he served Gartner as a Managing VP. Post Gartner, Tom has been responsible for launching and accelerating several innovative companies including Full Armor, Connotate Technologies, DissertationsRx, DiCom Software, NoblePlay, DigitalOwl, Spiral-Up Interactive, OurBeginning.com, PuertaBella.com. Tom holds a BSEE from SUNY at Buffalo, and a mini-MBA from the Crummer School of Business, Rollins College.
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Links

  • Google News
  • Alinean Corporate Website
  • Personal Website

Blog Archive

  • ▼  2012 (13)
    • ►  February (6)
      • What Discounting Costing You?
      • What is a Lengthening Sales Cycle Costing You?
      • Are we all Investing in the Wrong Content?
      • What is the Value of a Lead?
      • What is the Do Nothing Buyer Costing You?
      • Can we host the Alinean developed sales / marketin...
    • ▼  January (7)
      • New eBook: Product, Solution or Value - You Decide...
      • Top Blog Posts of 2011
      • Predictions 2012 Roundup
      • Will the Return to Good Times Bring an End to Frug...
      • Ready for Continued Frugalnomics? Cutting Costs Re...
      • Happy New Year! Maybe not for IT Sales & Marketing...
      • Is there a Way to Improve Sales Tool Adoption?
  • ►  2011 (182)
    • ►  December (6)
      • Product, Solution or Value - You Decide! (Sandhill...
      • The Spotlight of Enterprise App Stores Can Help Fi...
      • Infographic: Technology an Alternative for Busines...
      • Content Investments Effective When Aligned to Faci...
      • 9 Cloud MythBusters: ROI, TCO and More
      • The Economic-Focused Buyer Drives Need for New B2B...
    • ►  November (8)
      • How will the Economy Affect the Buyer’s Decision P...
      • CFOs are Large and in Charge of Buying Process in ...
      • Iron Mountain Cost Savings Advisor Interactive Whi...
      • 4 Ways to Optimize Content for the Economy-Focused...
      • Alinean Translates Fight Frugalnomics Momentum int...
      • Integrate Value Marketing & Selling with CRM & Mar...
      • Recovery Makes Selling IT Much Easier into 2012? F...
      • SMBs a Bright Spot for IT Sales and Marketing into...
    • ►  October (4)
      • Are you CIO Worthy?
      • Innovate or Die: Actions IT Solution Providers Can...
      • Alinean Introduces Interactive Content Connectors ...
      • Demand-Gen Report Interview on Need for New Sales ...
    • ►  September (108)
      • Case Study: Windows Azure TCO Tool
      • Case Study: ShoreTel TCO Tool (powered by Alinean)...
      • On-Demand WebCast: Optimizing Content Marketing to...
      • B2B Buyers: It’s all about the Benjamins
      • Does Alinean guarantee results / ROI investing in ...
      • Can you help us support the use of the Alinean-pow...
      • Does Alinean provide direct phone / email support ...
      • Do you have sales training to help our sales team ...
      • How can I get my sales folks to best adopt the Ali...
      • Can the Alinean-powered assessments / analysis be ...
      • Can the user information captured with the Alinean...
      • How do we protect the IP within the Alinean-powere...
      • Do the Alinean-powered sales / marketing tools pro...
      • Is there an administrator console for managing use...
      • Are usage reports available from the Alinean-power...
      • Can the Alinean tools assessment / analysis data b...
      • I want to develop / deliver multiple Alinean-power...
      • What service level guarantees do I have with the A...
      • What security policies do you support with the Ali...
    • ►  August (12)
    • ►  July (7)
    • ►  June (2)
    • ►  May (8)
    • ►  April (4)
    • ►  March (5)
    • ►  February (8)
    • ►  January (10)
  • ►  2010 (118)
    • ►  December (5)
    • ►  November (8)
    • ►  October (8)
    • ►  September (18)
    • ►  August (22)
    • ►  July (3)
    • ►  June (13)
    • ►  May (11)
    • ►  April (17)
    • ►  March (6)
    • ►  February (4)
    • ►  January (3)
  • ►  2009 (37)
    • ►  November (4)
    • ►  October (4)
    • ►  September (2)
    • ►  August (4)
    • ►  July (3)
    • ►  June (4)
    • ►  May (1)
    • ►  April (1)
    • ►  March (1)
    • ►  February (13)
  • ►  2007 (6)
    • ►  September (5)
    • ►  January (1)
  • ►  2006 (20)
    • ►  November (14)
    • ►  May (2)
    • ►  April (4)
  • ►  2005 (38)
    • ►  December (38)

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