Survey participants, 3,342 consumer and B2B marketers, indicated that, as budgets grow to more significant levels, Social Media accountability has become the highest priority. The top 3 priorities being:
1. Converting social media members, followers, etc. into paying customers,
2. Achieving or increasing measurable ROI from social marketing programs,
3. Achieving or increasing measurable lead generation from social marketing.
Studying the tactics that were most effective, highlights that although social media might appear easy on the surface, the most effective strategies require the highest level of effort, including:
1. Influencer / Blogger Relations