Recovery Makes Selling IT Much Easier into 2012? Fahgettaboudit!
As 2011 unfolded, pundits’ predictions for significant IT spending growth were dashed. Forrester, originally estimating worldwide IT budget increases north of 7% at the start of the year, have now revised their predictions downward, as have many other analysts.
How can you align your IT sales and marketing strategy with these downward revisions to achieve sales and marketing success in 2012?
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