Recovery Makes Selling IT Much Easier into 2012? Fahgettaboudit!

They said 2011 was going to be the year for IT execs to refocus on revenue growth versus cost savings, loosen budgets for backlogged / new projects, and return to innovation and growth. But that was then, and this is now. The now is after the U.S .credit ratings debacle, the European debt crises, renewed pessimism worldwide and, perhaps worse, a double-dip recession.

As 2011 unfolded, pundits’ predictions for significant IT spending growth were dashed. Forrester, originally estimating worldwide IT budget increases north of 7% at the start of the year, have now revised their predictions downward, as have many other analysts.

How can you align your IT sales and marketing strategy with these downward revisions to achieve sales and marketing success in 2012?

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