Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.
As prospects and sales professionals use Alinean-powered Interactive White Papers, Diagnostic Assessments and ROI / TCO Calculators, much intelligence is collected during the engagement. This includes customer profiles, current asset configurations, priority pain points and opportunities, solution requirements and recommendations, competitors under consideration, proposed solution costs and benefits and ROI potential. Using the new Interactive Content Connectors, this rich intelligence is captured and integrated centrally within the CRM / Marketing Automation solution, enriching the lead nurturing and sales engagement process.