Tuesday, September 13, 2011

What is the ideal length, in pages, of a typical Interactive White Paper?

Recent research indicates that attention spans are getting shorter, so keeping the white paper concise is important. No more than 5 pages is recommended.

However, traditional white papers are often longer than this because they have to include information to cover multiple audiences and profiles.

Interactive White Papers can use intelligence to target the information more precisely, delivering only the content that is relevant for the buyer, resulting in a more effective and concise deliverable for the prospect.

No comments: