Thursday, September 15, 2011

What additional information can Alinean capture about the user or analyses from sales / marketing tools?

When the tool is run by a user, various prompts are used to collect detailed information about the customer’s opportunities, practices and current costs. As well, the tool can also help recommend solutions and provide cost-benefit analysis (depending on the type of tool).

All of this rich information is captured and available in a number of ways.

First, the information can be passed to your current CRM / lead nurturing system using an integrated Interactive Content Connector service.
Second, the information is stored in the Alinean tool database, and can be mined for analysis.

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