On-Demand WebCast: Optimizing Content Marketing to Facilitate The Buyer's Journey

Although research indicates a significant 26% of annual marketing budgets are allocated to content marketing, only 41% find that the efforts are effective.

Why the crisis in confidence and how can you insure that your content marketing investments are effective?

This webinar, looks for answers to the crisis, discussing the latest research and uncovering the prove strategy and tactics for optimizing content return on investment.

For marketing executives, content marketers and others responsible for developing content and marketing strategies, this webinar will help you answer the following questions:
  • How much are your peers spending and what strategies / tactics are they using?
  • How are the top-performers different, and what best practices are they using to drive better content marketing effectiveness?
  • What tools are available to help you easily benchmark your spending, measure effectiveness and drive a content marketing optimization roadmap?
  • What new interactive / value-focused content can help improve marketing and sales enablement performance?
Click here to access this on-demand webinar and/or download the presentation:
https://alinean.webex.com/alinean/lsr.php?AT=pb&SP=EC&rID=48580867&rKey=61578490579b32cb

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