Wednesday, September 14, 2011

How much does a typical Alinean ROI / TCO Calculator / Sales Tool cost?

A typical self-service / demand-gen focused ROI / TCO Tool, or simple sales enablement tool, costs $20,000 to $40,000. These tools are normally simplified for self service use directly by prospects / customers, and limited as to the number of products covered, questions, benefit statements and report length.

A typical, more advanced, sales-led diagnostic assessment tool typically costs $40,000 to $75,000, having more product coverage, questions, benefit and investment sections, and more advanced report options.

The fee consists of a development / customization fee, along with an annual recurring SaaS fee (typically 50% of the initial investment).

The more products covered, questions, benefit and investment sections, calculations, assumptions and complexity the more the investment required. The fewer questions and complexity, the lower the fees.

No comments: