How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper?
- Profiling depth
- Buyer priorities for personalization
- Available content
Second, buyers expect that an interactive white paper will be customized to match their relevancy needs. From our research of what buyers want, the relevant dimensions to pivot on, in priority order are:
- Role in buying decision (persona)
- Stage in buying cycle (discovery, consideration, selection)
- Pain points / opportunity / analysis
- Geographic Location.