Wednesday, September 14, 2011

Do you usually require registration up-front before using the diagnostic assessment or as a gate to get a report?

For on-line self service Diagnostic Assessment Tools, it is recommended that you let the user answer the questions and see a high level summary of results first without registration, but make registration a requirement in order to get the full analysis report and advice.

This “freemium” type approach works best, proven via A/B trials we have run, where placing registration up-front creates a barrier that results in less registrants than when back-end registration is used.

For sales enablement versions of the Diagnostic Assessment Tools, where access should be restricted to only authorized sales professionals, up-front registration is configured to limit access / secure the tool usage for only registered sales professionals and channel partners.

No comments: