Does a traditional white paper already need to be developed in order to implement an interactive white paper?

You don’t need to have a white paper already developed in order to create an Interactive White Paper. For the case where the white paper content does not yet exist, we can:

• Work with your team or third-party content developers to help define the pivot points / customization needed and help guide the authoring,
• Leverage our Alinean team to author the white paper and make it interactive – a turn-key Interactive White Paper solution.