These assumptions are based on averages though, and may not in all instances reflect the true metrics of the prospect.
The tools do provide the capability that these assumptions can be easily reviewed and edited.
Assumptions are usually presented on detailed pop-ups in the tool, allowing the metrics to be examined, matched against the prospect’s own metrics and experiences, and edited.
By guiding the prospect to review and customize the metrics, the results can be “owned” by the prospect.
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