Benchmarks are performed using aggregated data – usually comparing the prospect’s responses versus the average for organizations of the same industry, location and size, as well as versus leaders (usually looking at what makes a leader, and selecting the top percentile for comparison).
This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the economic value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
Wednesday, September 14, 2011
Do the Alinean Diagnostic Assessment Tool benchmarks compare responses dynamically against data from other participants?
The comparison database is updated as each participant completes the survey (with error checking to help assure that only “valid” surveys are included).
Benchmarks are performed using aggregated data – usually comparing the prospect’s responses versus the average for organizations of the same industry, location and size, as well as versus leaders (usually looking at what makes a leader, and selecting the top percentile for comparison).
Benchmarks are performed using aggregated data – usually comparing the prospect’s responses versus the average for organizations of the same industry, location and size, as well as versus leaders (usually looking at what makes a leader, and selecting the top percentile for comparison).
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