This is important, as the average company dedicates an impressive 26% of total marketing spend on content, yet almost 60% believe their content efforts are less than effective.
To help assure that content efforts are effective, we at Alinean have created the Content Optimization Assessment, a two part complimentary and independent assessment of your content spending, strategy, tactics and success, including:
- A Benchmark Assessment, created in partnership with the Content Marketing Institute, to analyze your spending, tactics and effectiveness compared to over 1,100 marketing organizations,
- A Content Alignment Analysis, assessing the relevance of your current content assets and how they are currently facilitating the buyer's journey, or perhaps need re-alignment.
More information about the assessment and sign-up can be found at: http://www.alinean.com/COA