Thursday, September 15, 2011

Can we collect lead / registration information from marketing tool users?

The Alinean powered tools are built / hosted on Alinean’s XcelLive platform, which has a number of lead capture options and connectors to integrate this information into your CRM / lead nurturing system.
The tool has its own registration form, which can be customized, or it can pass registration to your own registration form / system.

As well, any survey data that is captured, key results, along with the registration data, can be fed to your lead management / marketing automation system. This is rich data that will dramatically help with lead nurturing and follow-up.

If you already have the user as identified and registered prior to accessing the Diagnostic Assessment Tool, upon linking to the assessment tool, this information can be fed to the tool in order to avoid re-registration and pre-populate key profile data to streamline the engagement process.

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