To help promote these practices, we have created the Fight Frugalnomics™ resource center, to help promote the use of value-based sales and marketing best practices and tools needed to address today’s more empowered, skeptical and frugal buyer.
The resource center provides an extensive on-line collection of independent thought leadership articles, research and advice to help you select the right strategy and guide your program tactics. Topics include:
- Content marketing optimization and interactive smart content,
- Value-based sales enablement optimization,
- IT and Marketing Economics,
- Value sales & marketing, ROI and TCO basics,
- Alinean customer case studies and best practice examples.