Wednesday, August 24, 2011

Alinean Named to Inc 5000 Fastest-Growing U.S. Private Companies for Second Consecutive Year

Demand Remains Strong for Alinean’s Interactive Content Marketing and Value-Based Sales Enablement Services and Tools

Alinean, the premier provider of interactive content marketing and value-based sales enablement services and tools, today announced its two-time honoree ranking among the 5th annual  Inc. 500|5000’s list of fastest-growing U.S. private companies. Alinean was ranked 299 among the top Advertising & Marketing providers and 3,354 on the Inc. 500|5000 list, accomplishing 55% revenue growth over the last three years.

Market demand for Alinean’s solutions is driven by “Frugalnomics,” – an economic- induced condition where B2B buyers are more skeptical and frugal than ever before– requiring a more outcome-focused, value oriented sales and marketing approach from vendors. Interactive content and sales tools from Alinean helps these vendors better diagnose and prioritize buyer issues, configure and recommend solutions, and provide quantified economic justification.

“Today’s buyer requires extra motivation to prioritize and justify new proposals, with over 90% requiring quantifiable evidence that there is a cost-of-doing-nothing, and an ROI from proposed solutions.” said Tom Pisello, Chairman and Founder of Alinean. “Our interactive sales and marketing tools help fight Frugalnomics, delivering the provocative diagnostics and economic justification needed to help buyers make better decisions, and help vendors generate more demand, reduce sales cycles, reduce discounting and drive competitive advantage.”

Alinean-powered tools, including Interactive White Papers, Diagnostic Assessment Tools and ROI / TCO Calculators, are used by over 75 of the worlds’ leading B2B firms such as IBM, HP, Microsoft, Dell, Intel, AT&T and Siemens, to help better connect, engage and sell into a more challenging customer environment. Increased adoption of Alinean tools and optimization services by existing customers, and the addition of over 24 new accounts over the past year, has helped fuel  Alinean’s significant growth.

“We thank our clients for investing in Alinean tools and services and cherish the opportunity to power so many important value-driven sales and marketing campaigns.” said Jefre Futch, CEO and President of Alinean.  “As entrepreneurial high growth companies like the Inc 5000 are the engine to create jobs and fuel the economic recovery, we are proud to be amongst those recognized for our achievements.”

Click here to see the Alinean profile: http://www.inc.com/inc5000/profile/alinean

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