Tuesday, February 15, 2011

Estimate the Benefits of Windows 7 Professional

The Windows 7 marketing team created the Windows 7 Professional for Small Business micro-site to help guide decision makers on the process, costs and business case for upgrading to Windows 7.

For this campaign, Alinean developed an ROI Calculator to Estimate the Benefits of Windows 7 Professional. With only a few inputs the tool uses extensive case study and proprietary research to estimate benefits, investments and calculate potential ROI. The tool is used by hundreds of prospects each month to raise priority and justify the upgrade to frugal executives.


The campaign can be found at: http://www.microsoft.com/windows/business/upgrade-your-pc.aspx
Click on the Estimate ROI in middle of page for access to the Alinean tool.

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