Thursday, January 20, 2011

New TCO Calculator: EMC SMB Virtual Solutions Advisor

EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency.

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. The tool is featured in direct marketing and social media campaigns, and is available from - driving a significant increase in leads, education and deal flow.

The tool uses a new version of our XcelLive platform (version 5.0) which adds graphics capability, better registration control and several other key features, which can now be integrated and used with any new tools, or in any of over 1,000+ current sales and marketing tool campaigns.

Click here to access the tool

No comments: