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Showing posts from December, 2010

Social Media Hierarchy of Needs - Best Practices for ROI Success

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From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, collaborative innovation, cost savings and more.... the quantified return on investment (ROI) from social marketing efforts.

The research sought to discover the "secret sauce" for engagement success, and found that marketers who implemented a layered, hierarchical set of engagement best practices, including Content, Campaigns, Monitoring and Collaboration, achieved superior ROI results.

Much …

CIO Priorities for 2011 Indicate Continued Frugalnomics Focus

According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. The 2011 CIO priorities survey highlights, in the face of what is generally considered the worst economic period of modern times, the continued focus on doing-more-with-less and IT operations versus supporting growth and innovation.


Although the desire may be there to pursue improved internal and external customer service improvements via enterprise innovation, most state budgets will remain challenged well into the recovery, yielding a pragmatic, economic-focused CIO. As private sector CIOs begin to consider growth and innovation, state CIO brethren will not have that luxury until at least 2013, according to our projections.

Cost saving consolidation, optimization and services, combined with security and regulations, are driving the budgets. Frugalnomics, the focus on bottom-line value and cost savings, r…

Winning the Social Media Engagement Contest

Alinean Research of Fortune 500 Level of Engagement on Twitter, Facebook and LinkedIn.

In the first of a series of research projects, seeking to understand the return on investment (ROI) of Social Media, the ROI experts at Alinean analyzed which of the Fortune 500, and which industries, were the most engaged with the community, and what factors led to this engagement popularity.

The findings highlight distinct differences in levels of engagement based on company practices and customer profiles, with many companies and industries displaying an enormous leveraging of social media versus peers. As social media grows in use, promotional power and business value, the most popular and engaged companies will have a distinct competitive advantage in revenue generation, marketing efficiency and return on marketing.

The study found that the companies that have the most level of engagement overall in social media are centered in a few industries (on average), especially:
High Technology;Consumer…

Seeing ROI in the Cloud?

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"Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC

Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. But are these savings and benefits for real and translate to your particular environment?

With the constant pressure on IT managers to “do-more-with-less”, and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI.

Presenting to a group of IT managers in the UK, Dr Richard Berglin of Dot Net Solutions, outlined the ROI of cloud solutions, the specific areas in which savings can be made, and the flexibility benefits of a cloud …

Predictions for 2011: The End of B2B Sales & Marketing as We Know It?

In the face of two economic downturns in the past decade, B2B buyers are more frugal than ever, and even with continued recovery predicted for 2011, a new “age of austerity” promises to keep buyers seeking proof of bottom-line impact and value from every investment. At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle.

These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011:

1. Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. The consumer is now in charge: researching specifications, configuring and customizin…