A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011.
In order to start the engagement process with prospects, awareness needs to be created. In researching technology buyer trends, it is important to know how technology buyers become aware in new solutions.
According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. From these results, it appears that buyers are looking for a “trusted so…